5 Amazing Benefits of Real Estate SMS Engagement
Real estate SMS marketing is changing the focus of the industry from just making sales to building lasting customer relationships. Many agents are taking advantage of this innovation and relying on text messages to cultivate and nurture these relationships into deals.
This article highlights the benefits of real estate SMS marketing as an untapped marketing channel for filling your Customer Relationship Management (CRM) with potential deals. Text marketing makes it easier for real estate companies or agents to nurture their prospects who will later or immediately turn into clients.
Real Estate SMS Marketing–What does it entail?
Real estate agents can initiate property sales effortlessly and quickly, but this will not always be the case. SMS helps you reach out to prospects more quickly and encourages buyer-seller relationships. It also allows you to initiate conversations and exchange info at the convenience of your client, setting the groundwork to build the relationships that can lead to lifelong clients.
Most people today have their smartphones at their fingertips, giving you easy access to their attention through texting. In fact, most adults in the U.S. check their phones about once every 10 minutes.
All you need to do is focus on the message your clients and prospects need, and leverage an SMS marketing platform to work smarter (and avoid trying to manage everything manually from your phone.) Many reliable real estate SMS service providers like Launch Control have made real estate marketing easy, especially for entry-level users. But with Launch, you get the proven methodology behind text message marketing that is more than just a software platform.
Benefits of Real Estate SMS Marketing
Anyone can receive text messages on their phones, making it easy for real estate info and offers to reach your target audience quickly. In this section, we’ll focus on the top 5 benefits of real estate SMS marketing.
1. It Costs Less
Setting up your real estate campaign nowadays doesn’t have to cost you a fortune. In today’s fast-paced environment, it’s easy to get lured into testing every channel that promises a return. But the truth is, many traditional marketing channels such as direct mail, pay-per-click (PPC), advertising, cold calling, and even email marketing take months to fill a pipeline and often have low response rates.
While emails and cold calling might seem free or cheap, they cost more in valuable time and are slow to perform. It’s also been proven that SMS campaigns for real estate services are more cost-effective than email marketing or direct mail and also have better lead conversion rates. To top it off SMS can help you focus on lean marketing.
2. Reach More Prospects Simultaneously
One unique feature that makes real estate text marketing campaigns stand out is the possibility of sending bulk messages to clients. This feature has the potential to achieve a high return on your investment. In addition to that, you can sort and monitor client responses based on different parameters.
Pro Tip: To avoid issues with your carrier, it’s best to vary your messages rather than sending a bulk message with the same content to many recipients. Remember, texting is not emailing. It should be crafted as a one-to-one message rather than one-to-many.
This brings us straight into the third benefit. . .
3. More Personal
SMS marketing gives a personal touch to your communication with prospects. When compared to emails which, though they can be personalized, are generally a one to many channel, sending text messages makes it a conversation for both parties. Texting can be more comfortable for real estate prospects and elicit higher responses. Asides from that, SMS marketing can be used as a more direct communication.
